Echo believes in the visible interdependency between Digital marketing and research. Those companies or individuals who have a notion that ‘Digital Marketing is about technical practices and there is a routine process that defines its success’ are wrong. It’s a process that starts with situation analysis, objectives, strategy making, tactics, action and control. Research plays a major role for the success of digital marketing. Echo specializes in Digital Market & Marketing Intelligence (DMMI) with experienced analysts from different industries and in-depth digital marketing knowledge.
To support your DMMI needs, EchoVme has built four seamless, global delivery models.
Integrated VME Research:
Identifying suitable virtual marketing ecosystem elements, making use of the best ones to obtain the industry and competitors insights and let you know where you stand amongst the crowd in the environment of your interest and we also make predictions that can assist you in making your marketing decision. This will help you in identifying the ecosystem specific too your industry and make you value individual ecosystems such as kind of research, ad-serving, email, social media business strategy, search engine optimization, analytics, content and show the possibilities of integration of the ecosystem.
May be you never know what your consumers are speaking about you! Or you may want to know your consumer’s opinions on the recently launched new product. We help you delve into the Web 2.0 world where tweeters, facebookers, LinkedIn users, micro-communities speakers and consumer community genre interact among themselves talking about you or helping you out with an opinion.
Discover the different keywords you need to target different geographies and Identify popular, regional-specific and inexpensive ad-words for targeting specific state / region of a country. Explore different country-specific social media practices, for e.g. the kind of design that suits to target US clients may be different from that of European customers. We swim deep into the different oceans and identify the living patterns there.
This is about the wants and needs of your customers and where are you positioned according to the demanding trends. Are you still on the basic old HTML website with no changes in websites? Is there any change in the trend? Are customers looking for updated information every now and then? Is twitter, facebook and other social networking sites connection is in trend? We analyze trends. We identify the scenario on basis of trends.
Also, EchoVme identifies and generates industry reports that can also be customized according to company specific needs.