Virtual Marketing Ecosystem - the mantra of EchoVme has number of ways to be implemented. But many ways don’t mean slapdash and careless handling, because each element of ecosystem means a lot by itself and is interlinked. This intertwined model is the strength of VME. To make this model work and for this interconnections to stay tight, strategies are important.
For e.g. Understanding social media marketing and search engine optimization is a step in the right direction, but how do you involve elements of social media marketing to integrate the insights from search engine optimization in an actionable, unified way? Here what we need is the STRATEGY.
Clearly, each element of the ecosystem plays an integral role and is surrounded by co-elements of its own. But, what really matters is to identify the situation, allocate suitable elements of the ecosystem with specific timelines and create a logically structured strategy. Our means to crack the code of success online through Virtual Marketing Ecosystem is developing a strategy that will be in the Right place at the Right time for the Right target.
If you are thinking of frugal ways of marketing then customized digital marketing strategy is a necessity. What works for one company may not work for another. It is important to follow a scientific, experimented methodology to identify, develop and involve a strategy.
Go on to read what EchoVme has to offer you through the ECHOVME way…!!
Strategy planning doesn’t stop by suggesting the present trend. It is more than the ordinary as it is a decision of your culture from the time you take it. It requires research, planning and development with the present and future into deliberation.
To identify suitable elements from the virtual marketing ecosystem and to develop the Right strategy we have SOSTAC model. We are with you till you achieve proper implementation of the strategies.
We identify where you are and where you aspire to go. We check your age in terms of encounter with industry. We identify and assess your competitors and your consumer behavior. We discover where you are now on the basis of goal performance by using 5S model (Sell, Serve, Sizzle, Speak and Save), ESWOT and BCG matrix. We research on your customer insight and brand perception on web and also leverage your internal capabilities and resources bandwidth with your objectives. All these form just a single and the first step of our strategy planning.
After analyzing the situation we set goals and identify where you want to be by choosing the components from ecosystem. The objectives are decided on the basis of 5S model. 5S model helps us set an Online Value Proposition for your needs.
- Sell – We set customer acquisition and retention targets. For eg, for ecommerce sites we set sales targets.
- Serve – Here we decide the target market / country, target communities, customer satisfaction targets etc.
- Sizzle- Set targets on the basis of site stickiness, visit duration, unique visitors, sources of visitors, number of page visited, interaction possibility, integration connection, number of subscriptions, landing page options etc.
- Speak - Trialogue, number of engaged customers, number of feedbacks, number of enrollments, degree of engagement, conversation predictions, collaboration, probability of user generated contents, degree of collective intelligence are found.
- Save – Quantified efficiency gains.
On the basis of situational analysis, competitor analysis and the set objectives we make a strategy. We segment the targeted market, create an online value proposition and design roadmap to get it positioned. We decide how the integration of the ecosystem is possible with the objectives and how this integration helps to get advanced benefits of digital marketing era. We identify the specific tools from Virtual Marketing Ecosystem.
Now that the Strategy is set, does the strategy planning come to an end? No (Remember… You are with EchoVme) Setting Strategy doesn’t stop here. We develop tactics to undertake the strategies in a right manner. We set the whole strategy on basis of daily, weekly and monthly targets to achieve. This is also done by allocating different tools on a monthly basis to measure effectiveness of each for the set campaign.
Action and Control
As we leverage the resources and bandwidth, we allocate the task among 3 parties. We ourselves take the control over the plan of action, handover things to third party such as game development, application development, game formation etc. If the client holds employees to handle the digital marketing initiatives we assign weekly tasks to the third party. This will be regulated by us. We also monitor performance and leverage the digital marketing campaigns created.
We do not detour after the strategy is set. We are with you till you achieve!