Course Outline for Workshops
Topics that will be covered in the Two days "Social Media for Business Workshop" include:
Network globally through LinkedIN & Twitter
Session 1: Introduction to Social Media- Social Media – The next big revolution in the world
- From Web 1.0 to Web 2.0 what does it mean to marketers?
- What are the various ways you can use Social Media Business Ecosystem.
- Social Media Marketing for Large and Small Business
- 7 Essential elements in formulating a Social Media Marketing strategy
Session 2: Twitter for Business
- Be a Social Media Journalist
- Twitter 101
- How Brands Inform Social Media
- Practical hands on Twitter
- 5 steps to make your twitter profile credible enough to increase visibility
- Set a Daily Goal / Time
- Twitter Marketing Strategy: Listen + Engage + Offer
- Socializing on Twitter – Etiquettes (What to do & What not to do)
- The Twitter Jargons
- How to effectively use Twitter for Networking and Marketing
- Identify influencers in your space
- How to use twitter for the event inside your company?
- Twitter Contest
- Ways to integrate Twitter into your blog/website
- How to listen to customers on Twitter?
- Why Twitter Trend Matters?
- Case Study: Tweet your way to success
- Case Study: Unsuccessful Twitter Marketing Strategy
Session 3: LinkedIn – Powerful Business Database
- LinkedIn Past and Present Scenario
- How to make your LinkedIn profile attractive for your professional branding
- How Organizations and Institutes use LinkedIn for their business communication, networking and marketing.
- Potential of LinkedIn Groups, Events and Jobs
- Understand LinkedIn question and answers
- How to create effective LinkedIn Profile for your business.
- Case Studies
Session 4: ROI of Twitter & LinkedIN – Measuring the un-measurable
- Qualitative analytics
- Quantitative analytics
Practicals: hands on experience on projects on Twitter and LinkedIn with Certification and Evaluation post workshop.
Reach your consumers with effective Facebook marketing for your brand.
Session 1: Introduction to Social Media- Social Media – The next big revolution in the world
- From Web 1.0 to Web 2.0 what does it mean to marketers?
- What are the various ways you can use Social Media Business Ecosystem.
- Social Media Marketing for Large and Small Business
- 7 Essential elements in formulating a Social Media Marketing strategy
Session 2: Introduction to Facebook Marketing - Redefining your Marketing Skills
- Paradigm Shift: from Google to Facebook!
- Facebook replacing websites?
- Difference between Facebook Business Page and Profile
Session 3: Facebook fan page creation
- Practical Hands on "How to create Successful business Page on Facebook"
- Explore ways to promote your Facebook Fan Page – (Advertisements, Suggest Friends, Promote the links, Press Release, Integrating it with Traditional Marketing, Experiential Marketing)
- Learn how to engage your community in order to make your brand go viral
Session 4: Facebook Advertising – how to create and manage your Ads
- Practical Hands on "How to create Ads for your brand"
Session 5: ROI of Facebook Marketing – Measuring the un-measurable
- Qualitative analytics
- Quantitative analytics
Session 6: Certification project
- Facebook Contest
- Evaluation post workshop
