The training wing of ECHOVME builds your information-base of Social Media Business Ecosystem by developing competencies specific to it. Social Media today builds brands of companies or individuals virtually and is the extended business partner by its virtue of providing various opportunities online by networking and interaction. Companies are realizing the need to increase their promotional bandwidth by reaching the masses and thereby having competitive edge in the market. This reach beyond usual is possible only with Social Media and it is necessary to be well-informed in the arena.
What will you learn from Social Media Workshops?
Why Should You Learn Social Media Marketing?
The one day workshop will help you explore Social Media from different perspectives. The following topics will be covered in four sessions:
Agenda of Facebook Marketing Workshop
Reach your consumers with effective Facebook marketing for your brand.
From Basics to Advanced Facebook Marketing
Session 1: Basics of Social Media
- Understanding your knowledge of Social Media
- Understanding Social Media Marketing using Piggy Banking Theory
- Understanding Different Social Media Channels and How can it Benefit on
the Whole
- Pinterest | Google+ | Slideshare | YouTube | Blog | LinkedIn | Twitter |
Facebook | Foursquare | Instagram
- Understanding different between 'Social Publishing and Social Networking
Tool.
- Tools that suits best for B2B and B2C.
- 3 Important Steps Involved in Strategic Social Media Marketing
- 5 Reasons Why Social Media Is Growing in India
- Understanding of Social Media Business Ecosystem - How can you fit Social
Media from different business perspective - Lead Generation, Branding,
Recruitment, Public Relations, Innovation in Marketing and more.
- Global and National facts of Social Media
Session 2: Introduction to Facebook Marketing - Redefining Your Marketing Skills
- Where is Facebook heading towards?
- Paradigm Shift: from Google to Facebook to Google+
- How Facebook is replacing websites.
- Difference between Facebook Business Page and Profile
- Setting Facebook objectives for Business.
Session 3: Establishing Your Facebook Presence
- Practical Hands on "How to create Successful business Page on Facebook"
- How to customize Tabs on Facebook Page
- On-Gate & Off-Gate welcome practices.
- How to integrate your Blog, Twitter, Pinterest, YouTube channel with
Facebook Business Page.
- How to add a lead generation form on your Facebook Business page to
attract information from prospects.
- Do's and Don'ts of Facebook Business Page creation practices.
- Explore ways to promote your Facebook Fan Page – (Advertisements,
Suggest Friends, Promote the links, Upload Contacts, Press Release,
Integrating it with Traditional Marketing, Experiential Marketing)
Session 4: Facebook Advertising – How to Generate Leads
Using Facebook Advertisements
- How is Facebook Advertisement different from other Form of Advertising
- Setting Objectives for Facebook Advertisement – Driving Traffic / Increase
Page Likes
- Practical Hands on "How to create Ads for your brand"
- How to define your Target Audience on Facebook
- How to create a Facebook advertisement
- Importance of right choice of image for advertisements.
- Importance of value based and call to action – 90 characteristics content
- Different between CPC and CPM Model
- Exploring Facebook Advertisements Dashboard.
- Using Facebook Power Tool for Advertisements to advertise on the Feed
wall & mobile Facebook users.
- Different between Sponsored Stories and Targeted Ads.
- Facebook Ads for Retargeting: How to reach out to Facebook Audience
using Email Addresses (to the existing database your company already owes
or to the lead generated via Facebook Ads)
- Do's and Don'ts of Facebook Advertising.
Session 5: Importance of Content and Varieties of Content
- 25 to 50 different ways to engage audience on Facebook Marketing with
Case Studies
- Importance of Crowdsourcing on Facebook.
- Practical hands on creating engagement
- Best and Worst practices of Facebook engagement.
- Learn how to engage your community in order to make your brand go viral
- Thinking of Facebook Extravaganzas – contests, applications based
marketing.
- Case Studies of awesome practices.
Session 6: Feedback Management
- How to deal with Negative complaints on Facebook
- Importance of being quick on response
- Case Studies on Poorly Managed Online Reputation
Session 7: Further Discussion on Facebook Products
- Facebook Offers
- Facebook Page Post Promotion
- How to make use of influencers' profile to reach out to target audience
- Facebook Open Graph
- Integrating Facebook with website / blog
Session 8: Facebook Insights
- Understanding what your community enjoys on Facebook page.
- Understanding the demographic of the community members
Session 9: Evaluation of Activities Done & Certification
| Session On |
Time Allocated |
| Session 1: Basics of Social Media |
9 AM – 10 AM (1 Hour) |
| Session 2: Introduction to
Facebook Marketing - Redefining
Your Marketing Skills |
10 AM – 10. 15 AM (15 Minutes) |
| Session 3: Establishing Your
Facebook Presence |
10.15 AM – 12.00 PM (1 Hour 45 Minutes) |
| Session 4: Facebook Advertising –
How to Create and Manage Your
Ad |
12. 00 PM – 1.30 PM (1 Hour 30 Minutes) |
| Quick Lunch & Networking |
1.30 – 2.15 PM (45 Minutes) |
| Facebook Ads Discussion |
2.15 PM – 2.30 PM (15 Minutes) |
| Session 5: Importance of Content
and Varieties of Content |
2.30 PM – 3.45 PM (1 Hour 15 Minutes) |
| Session 6: Feedback Management
to Manage Online Reputation |
3.45 PM – 4.00 PM (15 Minutes) |
| Session 7: Discussions on
Facebook Products |
4.00 PM – 4.30 PM (30 Minutes) |
| Session 8: Facebook Insights
– Understanding What Your
Community Enjoys |
4.30 PM – 5.00 PM (30 Minutes) |
| Session 9: Evaluation,
Certification & Questions and
Answers |
5.00 – 6.00 PM (1 Hour) |
To Register for the Session Click on the Registration Tab
Contact Us:
Suveeksha: +91-9940456148
suveeksha@echovme.in
Agenda of Twitter & LinkedIn Workshop
Network globally through LinkedIn & Twitter
Explore Google+, Twitter and LinkedIn for Your Personal Branding &
Business.
Session 1: Basics of Social Media
- Understanding your knowledge of Social Media
- Understanding Social Media Marketing using Piggy Banking Theory
- Understanding Different Social Media Channels and How can it Benefit on
the Whole
- Pinterest | Google+ | Slideshare | YouTube | Blog | LinkedIn | Twitter |
Facebook | Foursquare | Instagram
- Understanding different between 'Social Publishing and Social Networking
Tool.
- Tools that suits best for B2B and B2C.
- 3 Important Steps Involved in Strategic Social Media Marketing
- 5 Reasons Why Social Media Is Growing in India
- Understanding of Social Media Business Ecosystem - How can you fit Social
Media from different business perspective - Lead Generation, Branding,
Recruitment, Public Relations, Innovation in Marketing and more.
- Global and National facts of Social Media
Session 2: Twitter, You and Business
- 5 Ways to make your twitter profile credible to increase visibility.
- How to find out your target audience using: email, discover, keywords and
lists.
- How to identify your influencers and target audience using a third party
tool
- How to tweet to your target audience – Twitter Jargons
- Be a Social Media Journalist
- Creating a Hashtag – Conversation to Begin!
- How to integrate a third party tool to schedule your tweets.
Session 3: Listening and Engaging on Twitter
- Setting up the third party tool to schedule tweets for the hashtag created.
- Listening people on Twitter- deciding keywords
- Group task
- How to use Twitter exclusively for Networking and Marketing.
- Twitter Marketing Strategy: Listen + Engage + Offer
- How to use twitter for the event inside your company?
- Why Twitter Trend Matters?
- Case Study: Tweet your way to success
- Case Study: Unsuccessful Twitter Marketing Strategy
- Exploring Tweetreach.com, klout.com, twitvite.com
Session 4: LinkedIn and your Professional Brand
- LinkedIn Past and Present Scenario
- How LinkedIn is becoming the most important Recruitment Tool.
- Tips to make your LinkedIn profile attractive for your professional branding
- Tips to incorporate relevant keywords to your profession on your profile to
increase visibility (on LinkedIn People Search Engine)
- How to use a single LinkedIn profile for different official email Ids
- Understanding LinkedIn Groups
- How to grow your LinkedIn Network using: email addresses from visiting
cards, by joining relevant groups and using LinkedIn Signal.
- Strategic LinkedIn Marketing
Session 5: LinkedIn for Your Business
- Tips to create a LinkedIn company page.
- Complete your LinkedIn company page.
- 5 Must Have creatives on LinkedIn Company Pages: Page banner, careers
page banner and services section (3 clickable banners)
- Engaging your audience on LinkedIn Company Pages – Best Practices.
- How LinkedIn advertisements can be the best way to target Professionals
- Defining your audience for LinkedIn Advertisements
- Creating LinkedIn Advertisements
- Bidding for LinkedIn Advertisements
- How to use LinkedIn Jobs (for Job search and for recruitment)
Session 6: Google+ Marketing for Business
- How will Google+ change the way your website get listed on Search
Engines.
- The growing fact of Google+
- How to grow your Google+ Circles
- How to use Google+ for Basic SEO
- Integrate Google+ with your website and blog
- Learn how to create Google+ Page
- Google+ Hangout, Google+ Events and more
- How Google+ is an important tool for your Business.
Session 7: Analytics & Case Studies
- Twitter best practices case studies
- LinkedIn best practices case studies
- Google+ best practices case studies
- LinkedIn Company Page insights
- Twitter analytics
Session8: Questions and Answers
| Session On |
Time Allocated |
| Session 1: Basics of Social Media |
9.30 AM – 10.30 AM (1 Hour) |
| Session 2: Twitter, You and
Business |
10.30 AM – 11. 30 AM (1 Hour) |
| Session 3: Listening and Engaging
on Twitter |
11.30 AM – 1.00 PM (1 Hour 30 Minutes) |
| Lunch & Networking |
1.00 PM – 2.00 PM (1 Hour) |
| Session 4: LinkedIn and your
Professional Brand |
2. 00 PM – 3.00 PM (1 Hour) |
| Session 5: LinkedIn for Your
Business |
3.00 PM – 4.00 PM (1 Hour) |
| Session 6: Google+ Marketing for
Business |
4.00 PM – 5.00 PM (1 Hour) |
| Session 6: Feedback Management
to Manage Online Reputation |
5.00 PM – 5.30 PM (30 Minutes) |
| Session 7: Analytics & Case Studies |
5.30 PM – 5.45 PM (15 Minutes) |
| Session 8 : Questions and Answers |
5.45 PM – 6.00 PM (15 Minutes) |
Practicals: hands on experience on projects on Twitter and LinkedIn with Certification and Evaluation post workshop.
To Register for the Session Click on the Registration Tab
Contact Us:
Suveeksha: +91-9940456148
suveeksha@echovme.in
Speaker Profiles
Mr. Sorav Jain
Sorav is a qualified Masters in International Marketing Management from Leeds University Business School (U.K) and also alumnus of Loyola College, Chennai the finest institutions renowned globally. He started his career at age of 17 as SEO executive and Freelancer content writer. From Leeds University Business School he has been awarded with the Best Market Research Presentation Award, Leadership Award, Class Champion Award 08 and many precious accolades.
Professional world embraced him with his skills showcasing effectively in CMO Axis as Marketing Program Specialist and Online Marketing Head. In this course of time, Sorav consulted TOP IT companies and leading ecommerce portals of India designing and executing their Social Media Marketing campaign. Seamless in spirit, Sorav started his own venture with passion to deliver his superior Social Media Marketing expertise that he learned, developed all the years.
Sorav, an accomplished trainer by himself, teaches Social Media Marketing and Personal Branding subjects at Madras Advertising Club. Sorav heads the Social Media Club at Chennai bringing best minds together. He organizes Mashable Social Media Meetup in the city bringing experts opinions on Social Media to the interested audience.
He also writes for the Social Media column of famous tech magazine of Srilanka apart from consulting Personal Branding Company of Spain with their Technical and Social Media needs. This social media enthusiast is also one of the organizers of India Search and Social Summit 2010- the mega Social Media event of India along with other enthusiasts. His views are recorded in his blogs at soravjain.com. A well-known face wherever he goes, Sorav is born with socializing skills which he strengthens and revitalizes every second. With passion!
Kolkata Venue:
Hotel De Sovrani
Paulson Hotel & Resorts Pvt. Ltd.
(A unit of D. C. Paul Group)
DD 21 Saltlake City Sector,
Kolkata 700 064
West Bengal, India
Phone: +91 33 6604 3000 | +91 33 2359 4555
|
|
 |
Chennai Venue:
IITM Research Park
Kangam Road
Taramani
Chennai 600 113
Landmark: Near Tidel park
Register Now
| Place |
Workshop |
Actual Fee Price |
Early Bird Offer Price |
Early Bird Date |
| Chennai |
Facebook Marketing Workshop |
6,500 |
5,525 |
June 3rd |
| Twitter, LinkedIn & Google+ Marketing Workshop |
6,500 |
5,525 |
| Both |
12,000 |
10,000 |
| Bangalore |
Twitter, LinkedIn & Google+ Marketing Workshop |
6,500 |
5,525 |
May 20th |
* Candidates must carry their own laptops to the workshop
Option 1: Cheque Payment
Draw a Cheque in Favor to "EchoVme"
ECHOVME
No: 6, Third floor
4th lane, Flowers road
Purusaiwakam
Chennai - 84
044-42144363
Option 2: Do a Online Wire Transfer
ECHOVME
A/C number: 912020020489018
IFS CODE: UTIB0000189
Bank: Axis Bank
Branch: Purasavakkam
Please Note: Tickets once booked with echovme for the workshops cannot be cancelled and they are not refundable.
Contact
EchoVME
No: 6, Third floor
4th lane, Flowers road
Purusaiwakam
Chennai - 84
Office: +91-44-42144363
Sorav: +91-9791134451
Sorav@echovme.in
Suveeksha: +91-9940456148
suveeksha@echovme.in
|
Testimonials
 The most seasoned Social Media Professional that I will be proud to be associated with. The Master of Linkedin, Facebook, Twitter and all else that go in the Social Media World. If any one were to know how to use Social Media check his website www.soravjain.com. Wish you all the best Sorav, you are doing India Proud
- Mr. Nytik Joshi, Senior Manager Marketing, Hexaware Technologies
 I would gladly recommend this workshop to those who wants to leverage all marketing tools at their hands (with the limited or no budget at their disposal). It is important for founders and CMOs to attend the same in order to prepare a comprehensive integrated marketing plan (and link it with your sales goals) - and learn more about what is available in the online/SocNet space.
-Mr. Pravin Sekhar, Creator in Chief, Krea.In
Read More...
Past Events
The Session would involve:
Demonstrations, Practical hands on experience, Videos, Presentations, Online Interaction, Debates, Case Studies, Live Blogging, Live Tweeting, Live Activities on Facebook, Facebook Fan Page / Community Development, LinkedIn Activities, Slideshare Usability, Integration possibilities, fun and lot more.
Session Ideal For:
CEO, CMO, CFO, Marketing Managers and Executives, Business Development Managers and Executives, MARCOM Professionals, Sales Managers and Creative Directors, Sales Representatives, PR Professionals, HR Professionals, Branding Professionals.
Photos from Past
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